In understanding its design, the first thing to realise is that its popular description as “The Underground Map” is misleading, for it is actually a diagram (or schematic), not a map. But its impact beyond its original setting should also be considered as a factor, for despite its humble beginnings, it can undoubtedly claim to have influenced information design on a global scale. Certainly the fact that it has stood the test of time through its adaptability, and its ease of use are factors in its success. The London Underground map is a classic design – however, probably few people question why. In evaluating innovation it is often difficult to comprehend the quantum leap certain designs made when first created, when in their continued use they are so ubiquitous and accepted as part of the visual culture of everyday life. What makes a design “classic”? That it stands the test of time through continued use, critical recognition and popular approval? Or is it simply that its vision and innovation results in it being regarded as the basis or benchmark for all future designs? Louise McWhinnie, University of Technology Sydney When is a map not a map? When it’s a diagram.
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